Lydia Maddix: Inside the ’93 EP That’s Redefining UK Pop
UNPUBLISHED
9 Lounges Team
8/20/2025
BBC Introducing’s “One to Watch”
The impact of Lydia’s work hasn’t gone unnoticed by the industry’s gatekeepers. BBC Introducing hailed her as “one to watch” and invited her to perform a live set of her tracks “Too Cliché,” “Break Up Song,” and “Tempt Fate.”
Her track “Walked All Over” was featured on Channel 4’s “Couples Come Dine With Me” and named track of the week on VIBE 107.6 FM, further proving her crossover appeal between music, television, and popular culture.
Even reality TV personality Sam Faiers praised her work, calling “Too Cliché” her favorite track—a nod to Lydia’s ability to connect with both fans and mainstream figures alike.
In a music industry overflowing with rising talent, few artists manage to strike the perfect balance between originality, wit, and musical brilliance. Lydia Maddix, an indie-pop/comedy artist from London and Bedfordshire, has done exactly that. Described by BBC Radio 1 as “hilarious and original,” Lydia has quickly established herself as one of the UK’s most exciting and unconventional voices in pop.
With over 4 million views and a dedicated following of 18k fans across social platforms, Lydia’s ascent has been anything but ordinary. From viral recognition to sold-out performances, she is carving her own lane with fearless creativity and humor-packed authenticity.
From Talent Search to National Spotlight
Lydia’s story is one of resilience and standout originality. She first turned heads when she beat over 1,500 contenders in a nationwide search to become one of E4’s next generation of stars. This recognition put her firmly on the map, showcasing her unique blend of comedy and music to a broader audience.
Since then, Lydia’s artistry has only grown stronger. With tracks that mix sharp humor and infectious pop hooks, she resonates with fans who crave music that doesn’t just sound good but also makes them feel good.
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The ’93 EP: A Defining Debut
Lydia’s debut ’93 EP, produced by Adam Marc (whose credits include You Me At Six, McFly, and Don Broco), has been met with critical acclaim. The project highlights Lydia’s dynamic take on pop—fresh, daring, and unapologetically fun.
BBC Three Counties Radio’s Edward Adoo praised the release, saying:
“Look out for Lydia Maddix, she’s doing great things embracing pop music in a magical and dynamic way.”
With this EP, Lydia has solidified her place as a must-watch artist poised for even bigger stages.
Touring the UK and Sharing Stages with Icons
One of Lydia’s biggest milestones came with her UK tour, which kicked off at the iconic O2 Academy Islington and concluded at the renowned Standon Calling Festival. At Standon Calling, she was handpicked to perform on the BBC Introducing stage, supporting huge names like Kate Nash, Mahalia, and Wolf Alice.
Her versatility as an artist also shone at British Summertime Festival, where she joined forces with KT Tunstall for the comedy cooking project “KT’s Kitchen.” Lydia not only performed but also created the project’s visuals, showcasing her multidimensional artistry.
